Frequently Asked Question

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Social media marketing focuses on engaging with audiences on platforms like Facebook or Instagram, while email marketing involves directly
communicating with subscribers through personalized emails to nurture relationships and drive conversions.

Common mistakes include sending generic emails, failing to segment your audience, neglecting mobile-friendly designs, overloading emails with text,
not using a clear call-to-action, and ignoring performance metrics like open and click-through rates.

Offer valuable incentives such as discounts, eBooks, or exclusive content, optimize your website with signup forms,
and use social media campaigns to drive traffic to your email signups.

Email segmentation is dividing your subscriber list into smaller groups based on specific criteria like behavior, demographics, or interests.
It ensures your emails are targeted and relevant, leading to higher engagement.

Key components include a clear subject line, personalized content, a strong call-to-action, mobile-friendly design,
and consistent analysis of performance metrics to optimize results.

Avoid spamming subscribers, neglecting unsubscribe options, using misleading subject lines, sending emails
too frequently, and failing to test emails across devices before sending.

Track key metrics such as open rates, click-through rates, conversion rates, bounce rates, and
unsubscribe rates to assess and improve the effectiveness of your campaigns.
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